Selling a business FAQs
Brokers are usually compensated by a commission (normally called a success fee) which is based on a percentage of the sales price. However, every situation is different, and some brokers charge a consulting fee in addition to a commission on the sales price of the business. For businesses that sell for $1,000,000 or less, the commission rate is usually 12%. For businesses that sell for more $1,000,000, the rate goes into a sliding scale where at $50,000,000 the rate will go down to around 2%. For businesses with real estate for sale, depending on the real estate laws in your state, there may be two separate listing agreements. If the seller has a prearranged buyer the rate is negotiable.
Business Brokers can help people sell and buy businesses, including their estimate of the best business price, ideas on marketing, advice with negotiations, documentation for closing, and other consulting. Look for experience, integrity, professionalism and communication capabilities. Business Brokers can also improve confidentiality, reach more potential buyers and save the seller time while also helping the seller and buyer achieve a mutually beneficial deal.
CONFIDENTIALITY
Business brokers represent the seller and can maintain your anonymity and confidentiality. Lack of confidentiality can be devastating on employees, customers, suppliers, others and ultimately the sales price.
LARGE POTENTIAL BUYER POOL
Business brokers and intermediaries can market your business to a large pool of potential buyers.
OBJECTIVE VIEW AND ABILITY TO HELP NEGOTIATE
Business Brokers have an objective view of your business and can understand both the seller and buyer needs and expectations. Additionally, good brokers are not emotionally attached to the business and have had experience with negotiations between parties, to achieve mutually beneficial outcomes.
SAVING THE SELLER TIME
It takes time to inform, screen and qualify buyers, which can seriously detract a seller from operating their business. Most sellers don’t know what information to have ready for a potential buyer. A buyer who must wait for this information will likely walk away. A business broker can help the seller gather and present important business information, and assess potential buyers for their financial and other capabilities.
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